Now, you’ll be submerged in a Detailed Guide to how to make money on Shopify in 2023
Once you have read this article, you’ll be surprised to know untried tactics and step-by-step processes.
This guide includes real store examples and how you CAN attract more visitors, turn them into buyers, also keep them coming back, and how to scale your Online Shopify Store to the next level.
Let’s tuck in,
Do You Know About Shopify
Shopify is an E-Commerce platform where individuals and businesses create and manage their online stores. With Shopify’s user-friendly and extensive platform, it becomes easy to sell products or services online.
You as a seller can set up and customize your online store, add products, and handle all shipments through Shopify’s dashboard.
According to a study, there are over 26.5 million eCommerce websites in the world of which 4.4 million use Shopify.
Even Shopify works in around 175 countries with the biggest market in the USA all around the world.
Let’s peek at Shopify’s potential for individuals and businesses to make money through e-commerce:
User Friendly Platform
If you are a beginner, its user-friendly interface is specifically designed for you to set up an online store quickly just by dragging and dropping.
Customization Factor
Shopify comes with a wide range of themes and templates so that you can create unique and professional-looking online stores that align with your brand and target audience.
Vast App Store
Shopify App Store includes a vast array of apps and plugins that enhance the functionality of online stores.
Global Reach
With Shopify, you’ll have the ability to sell to customers worldwide and tap into the international Marketplace.
Shopify Store Examples
Below are some real Shopify Store Examples by that you would know how it looks like
1. Gymshar – Gymshark is a popular fitness apparel brand that started as a Shopify store. They offer a wide range of workout clothing and accessories.
2. Kylie Cosmetics – Kylie Cosmetics, founded by Kylie Jenner, is a successful beauty brand that sells a variety of makeup products. The store showcases trendy and high-quality cosmetics.
3. Allbirds – Allbirds is a sustainable shoe company that sells comfortable and eco-friendly footwear. Their Shopify store features their unique designs and emphasizes their commitment to sustainability.
4. MVMT Watches – MVMT Watches is a direct-to-consumer brand that offers stylish and affordable watches for both men and women. Their Shopify store showcases their sleek product designs.
5. Rebecca Minkoff – Rebecca Minkoff is a fashion brand known for its luxury handbags, clothing, and accessories. Their Shopify store reflects their brand’s sophisticated and stylish aesthetic.
How To Set Up Your Shopify Store
This is the first thing to consider to make money with Shopify. The appearance and look of a business are the two things people judge first. Good design and arrangement leave positive cues in the customer and make them feel satisfied.
On the top of that, which niche and market you choose to target also matter that is given below,
Identify Your Product and Target Audience
If your product is not capable of helping people solve their problems or you target an unrelated audience, your business will definitely fail.
So investing 10% of time exploring a niche and researching an audience will save you 90% of time further and make you more focused and have a great probability to succeed.
First off, consider your interest, passion, and expertise. What products are you likely to enjoy or have an understanding of? Making sure with starting around your passion can ignite your motivation and creativity.
The second thing to do is, conduct market research, and explore what products can have high demand in the market, or are already in demand.
Look for trends, gaps in the market, and product popularity among your target audience.
Moreover, laying down the product you are going to add can solve problems or fulfill the needs of your audience. If your product can address a specific pain point, you will make more sales and attract an interested audience.
Pick a specific niche and run your store around it, focusing on a niche allows you to target a more defined audience and stand out from broader competition.
Additionally, look for your audience’s demographics such as age, gender, location, interest, behavior, and pinpoints. The information you’ll get will guide your marketing efforts and product messaging.
Set Up Your Shopify Account
Setting up a Shopify account is a straightforward process. Here’s a step-by-step guide to help you get started:
- Enter your email address: Provide your email address in the designated field and click on the “Start free trial” button.
- Answer a few questions: Shopify will ask you a few questions about yourself and your business. Answer these questions to help Shopify personalize your experience and offer relevant suggestions.
- Enter your store name: Specify the name of your online store. This will be the name that customers see when they visit your website and further create a Shopify ID from email, Apple, Facebook or Google.
Add products: Start adding your products to your store by entering product details, uploading images, and setting prices. Organize your products into categories or collections for easy navigation.
How To Make Money On Shopify
So, this is why you are here
Now I have explained all things from finding niches, products to setting up your online Shopify Store.
It’s time to know how many ways to make money with Shopify.
1. Building an E-commerce Store
It is the very first way to make money with Shopify, even though Shopify is well known for installing E-Commerce stores. As I mentioned earlier with its user-friendly interface that is packed with many features, beginners can easily establish an online store and make big bucks.
Running Store often requires multiple tools and features that you can get on Shopify including hosting, secure payment gateway, order tracking, and more.
If you conceive to scale your online store to the next level, it’s possible because, with the Sopify platform, you can handle high volumes of traffic and sales without compromising performance.
With Built In Seo features, it’s easy to edit meta tags, URLs, and other elements to improve the visibility of your online store in front of Google and the audience.
2. Sell and License Your Photos Online
This is the best way if you want to set your prices and have full control over your business.
Selling and licensing your photo online has many benefits, such as you can diversify your revenue streams and generate income through direct sales of prints, digital downloads, or licenses for commercial use.
With Shopify’s given tools, you can add watermarks and control the usage rights of your images.
Steps to consider to make money by selling photos
- Create A Photography Store.
- Upload and organize your photos.
- Set pricing and licensing options.
- Watermark your photos.
- Right a compelling description.
For example Shutterstock:
3. Start Your Freelancing Career
Freelancing is the best way to become your Boss and decide your worth of services.
When you work as a freelancer, you would help individuals and businesses to complete their work by your skill set. Such as graphic designing, content writing, copywriting, and a lot more.
Fortunately, On Shopify, you can set up a dedicated store for your freelancing service. Along with product selling, Shopify also offers to create a professional storefront to showcase your freelancing services.
Freelancing can also be scaled to acquire more clients to get paid. If you have enough skill sets and can work full time, it can become a sustainable source of income.
So instead of waiting for someone to get on your online shop and buy, you can make a relationship with your clients to get relentless projects and get paid each hour you work.
4. Sell Print-on-Demand products
Selling print on demand is another path to make money on Shopify.
Let me familiarize you with (POD), It’s a business model where you create and sell custom-designed products without the need for inventory or upfront production costs.
With this model, you collaborate with a print-on-demand service, which will handle the pricing, packaging, and shipping of products on your behalf. Hence you won’t need to worry about almost everything.
Like many businesses, Print On Demand requires an online store that you can easily set up on Shopify. On the top of that, Shopify integrates with Print On Demand fulfillment services that will ensure to complete all your burden work.
With this perk, you will end up with free time to focus on growing your business.
In addition, whether you need graphic design software or online design tools with Shopify’s design tools and software you can streamline the process of creating and adding new designs to your online store.
5. Create Unique and Customized Gifts
It seems stunning when someone gives you a surprise gift with a personally decorated
If you would make an E-Commerce Store on it how people would feel and get benefits?
To begin, Shopify allows you to fully customize your online store to align with your brand and showcase your unique and customized gifts.
There is also room to add a vast category of gifts, such as Birthday Gifts For Children, Men, Women, Gifts For Dads or Gift For Couples, etc.
As the number of mobile users increases, people tend to purchase online products on their smartphones, hence with Shopify mobile responsive design you can make your store look great and function seamlessly across different devices.
Gifts.com – a personalized gifts e-commerce store
6. Launch Your Clothing Brand
Clothes are an essential part of our life, nobody can stay without clothes. Whenever some festival or vacation comes people become likely to buy new clothes.
Every country has different cultures of different kinds of clothes. If you look at the online marketplace everywhere there are common jeans, shirts, and pants. But also there is a big gap in cultural clothes. So this can be a great opportunity for you to launch your own cloth brand.
But listen, make sure to consider your interest and expertise as you will need to understand the varieties of cultural dresses and their pricing.
If you are ready to get started, you may know that it can easily operate all your activities and sell the product through Shopify.
Shopify also provides tools for variant management, allowing you to offer different sizes, colors, and styles of your clothing items.
Here’s a video for you
7. Sell Your Preloved Items on Shopify
Selling your stuff to some of your neighbors and peers seems old school and difficult to convince.
But what if you sell your preloved items on Shopify to the online Marketplace?
You could reach a lot of people and won’t have to convince them. Once you build that shop people will visit your online store and buy while you’re staying at home.
Shopify provides freedom of integrated shopping solutions, as you can choose from multiple shipping providers, offer various shipping methods, and set shipping rates based on location.
As a result, it’ll ensure a smooth experience for both you and your buyers.
Furthermore, you’ll get an inventory management mode that’ll help you track your preloved items, receive notifications for low inventory, and manage listings simultaneously. That will also ensure you don’t oversell items.
8. Write And Sell Your Own Books Or Ebooks
If you feel passionate about writing on some topic then this is for you.
This strategy to make money with Shopify requires some writing skills and experience. However, if you are not a seasoned writer you can always improve your writing or there is another way to generate profit below.
You can monetize your writing skills in two ways, from writing your books or ebooks.
Ebooks are digital products that can be sold endless times. On the other hand, physical books come with some expenses like shipping, delivery, and manufacturing but the reality is pros and cons are with each one.
Here’s a table summarizing the pros and cons of physical books and eBooks:
| Physical Books | eBooks | |
|---|---|---|
| Pros | – Physical books offer a tangible experience | – eBooks can be stored and accessed on various electronic devices, such as e-readers, tablets or smartphones. |
| – Physical books can be visually appealing with attractive cover designs, artwork, and typography. | – eBooks can be downloaded instantly | |
| – Physical books don’t require electronic devices or batteries to read. | – eBooks offer customizable reading experiences, allowing users to adjust font sizes, styles, and background colors. | |
| – they don’t strain the eyes as much as screens. | – eBooks often include search functionality, making it easier to locate specific content or keywords within a book. | |
| – It can be a way to create a personal library. | – eBooks eliminate the need for paper production, reducing the environmental impact. | |
| Cons | – Physical books can take up space, especially if you have a large collection. | – Extended screen time when reading eBooks can lead to eye strain. |
| – Physical books may not be easily accessible to everyone, especially those with physical disabilities. | – eBooks require electronic devices and access to compatible software or apps. | |
| – Physical books can be more expensive than eBooks. | – eBooks often come with digital rights management (DRM) restrictions that limit sharing, copying, or transferring. |
Please note that the table above provides only a general overview
9. Embrace the Role of a Reseller
By being a reseller on Shopify, you can purchase products from suppliers or wholesalers at a wholesale price and then resell those products at a higher retail price.
You would be a middleman between the supplier and the end customer.
This strategy would not cost you money or a headache to manufacture the products. All you need to do is handle the marketing, sales, and customer service aspects of the business.
As you may know, With Shopify you can work with suppliers or dropshipping companies who handle the inventory, packing, and shipping of products on your behalf.
Plus, you don’t need to worry about expenses such as rent, utilities, or staffing.
This allows you to focus your financial resources on marketing and growing your business.
10. Turn Social Media Traffic into Profit
This is another spec that will help you make money with Shopify.
Due to social media’s billions of traffic, all your potential customers are somewhere on social media scrolling apps, consuming content or videos. You just need to find them and turn them into your potential customer.
Fortunately, Shopify has the perk to turn your social media audience into consistent profit by bringing them to your online Shopify Store and adding a “Buy Now” button, that’ll encourage them to buy that product after getting some information.
Further, you can also use social media’s user-generated content, such as customer reviews, testimonials, or user photos featuring your products. This’ll make sure you build trust and credibility among potential customers and drive more conversion.
11. Begin Affiliate marketing
You as an affiliate marketer would sell products from other companies or individuals known as merchants, and get a commission on each sale you generate. Just like a reseller, you would act as a middleman between the merchant and the potential customer.
With Shopify’s diverse range of merchants and products, you can choose from the vast selection and get what you are interested in selling.
On the plus side, affiliate marketing has the potential to make you money while sleeping. Once you have created content on a blog or a youtube channel to promote, your affiliate links will continue to generate sales and commissions over time.
12. Create and Selling Online Courses on Shopify
An online course is a kind of digital product that you can sell unlimited times, but it’s important to note that it requires knowledge and experience on which topic you would make a course.
Make sure to choose a topic that your potential customers may be interested in learning. Break down your courses into modules or lessons and decide what format you apply to your content. Such as videos, written materials, or downloadable resources.
Moreover, Shopify will further help you make it easier to reach potential students and drive sales by leveraging email marketing, social media integration, discount codes, and other marketing features.
13. Create a Marketplace for Handcrafted Treasures
This is an untapped way to make money with Shopify.
Instead of selling the same products like everyone else does, you should sell handmade products from local artisans and craftsmen.
Create a platform that highlights the unique collections of local artists and provides space for them to sell their products to a wider audience like handmade jewelry, pottery, artwork, textiles, woodwork, and more.
You seek out talented artisans who create high quality unique and artitional projects.
Luckily, A local artisans marketplace attracts customers specifically who seek out unique locally made products.
How To Attract Visitors To Your Shopify Store
Now you know how to set up your Online Store and how many ways to make money with Shopify.
So those were the first thing to consider but bringing traffic to your online store is a different game, you have to come up with some strategies to come through the requirements.
Here are some effective strategies to help you attract visitors:
Optimize Your Online Store For Search Engine (SEO)
SEO is one of the best ways to generate organic traffic. Also, it does not require a ton of work. All you need to do is, optimize the title tag, meta tag, and subheading of your online store, add alt text in the image, and provide a file name.
To sum up, SEO can be divided into 3 parts, on page, off page and technical. On-Page is all the practices you can do on the page of your content, Off-Page means building backlinks on your niche-oriented websites, and the third one is Technical, which refers to all the technicalities of your store such as page speed, mobile friendliness, and more.
Do all SEO practices to enhance your search engine visibility.
Offer Incentives And Discounts
This is another tactic in our list to create a sense of urgency in your customer and encourage them to make a purchase.
Attract their attention by making them save money or receive additional value, then they will become more interested in exploring your products and making a purchase. Eventually, your customer will market your business if they are satisfied.
Additionally, use incentives and discounts to increase the average order value. For instance, when you offer discounts for customers who spend a certain amount or provide a free gift for large purchases, customers will tend to have more items on their cards and make more sales.
Paid Advertising
Above ways will not require you to spend money directly. But if you have some resources to invest in your business then paid advertising will give you instant customers.
You can run paid advertising campaigns on platforms like Google, Facebook, or Instagram. The main advantage of paid advertising is you can reach a specific audience based on their demographics, interest, and behaviors.
When implementing paid advertising make sure to consider below points:
- Define clear advertising objectives and target audience.
- Before you begin, conduct keyword research and select relevant keywords for search engine ads.
- Set a realistic budget and regularly access the return on investment (ROI) of your paid advertising efforts.
How To Turn Browsers Into Buyers On Shopify
This is an important case, if you are getting customers in your online shop, you immensely need to turn scrawlers or browsers into buyers. Because only having a lot of audience coming on does not mean everyone will buy something from it.
Hence ensure that your product pages are visually appealing and easy to navigate. Include high-quality products, images from multiple angles, clear and concise descriptions, and pricing details.
To get your audience to click on your product page, use call to action (CTAs) such as “Add To Cart“, or “Shop Now” and make sure these buttons stand out and are easily clickable.
Encourage them to ask questions by adding Chat-Bot support, this allows visitors to get answers and receive personalized assistance.
There is a big barrier for your customer to make a purchase decision, and that is shipping options.
To me, I don’t purchase any products online if it does not have a free shipping option.
So if you don’t want to lose your customers, consider offering free shopping or providing additional incentives such as free gifts or exclusive discounts.
How To Keep Customers Coming Back For More
Do you know the impact of keeping customers coming back to your business?
It’s awesome
With the below approach, you can make many sales and as new customers come to your shop, you would turn them into relentless customers and increase revenue potential over time.
To make this happen, leverage customer data to personalize the shopping experience. Send personalized products pleading, off customized discounts, and help them by their name in communication.
Utilize email marketing to stay connected with your customers, send targeted emails with relevant product suggestions, and make sure to have an email list according to their demographics and categories.
Strive to add a referral program that rewards customers for referring your store to their friends and families.
As If that’s not enough
How To Scale Your Shopify Store
If you aim to get your online shop into the next level of startup, you must scale your business.
Scaling your business may come with dedication and effort, you’ll have a lot of work to accomplish.
But as the challenge goes, you will get closer to enormous wealth, and if you are persistent enough no one can stop you from building a big business.
To get your business to grow and expand to reach a large audience. Ensure that your website is fast, responsive, and user-friendly. Optimize your website loading speed because if it fails to land a lot of customers on product pages there is no means to think about scaling.
Conduct research on the current market, familiarize yourself with new products, and add new categories to your shop.
The best way to scale fast is to invest your business income into marketing and advertising. This will give you a spike in traffic and as long as your revenue increases you can make more profit while advertising your products.
Moreover, collaborate with influencers, bloggers, or complementary brands because they already have a new customer base that your business is far away from, by doing so, you will get new customers in sales. This collaboration includes participating in joint promotion guest blogging or cross-promotion to leverage the existing customer base of your partner.
Conclusion
I hope you are satisfied with what I discussed above.
To wrap this up, firstly find your niche that you are interested in and can work long term. Set up your online stores on Shopify, choose one way out of the given, utilize some strategy to attract visitors, turn them into potential buyers, and keep them coming back again. Also if you want you can scale your business.
That’s the whole article in some sentences.
If you might have some expectations to know or want to suggest something to make this post helpful. Please make sure to comment below because it’s your venue.